craft photography-craft life

So, you may have noticed this phrase “craft photography. craft life.” popping up in either my instagram feed or on my watermark – or maybe you didn’t notice it at all (really, it’s ok if you didn’t). As Dan and I have merged our lives together, and have thought about/talked about/dreamed about what we want our lives to look like, obviously photography is a big part of it for both of us. What kind of life will we be crafting…together? What does together look like for us?

Being a little more selfish and taking a little longer to get used to this “sharing everything” part of marriage, this has been perhaps a bumpier road for me. I’m so grateful I have such a lovely, kind, understanding and supportive partner (who is right now cleaning out my messy car for our kickoff to the official wedding season) who is gracefully and graciously walking with me through the transition.

I struggled with how to maintain my “lizzie” identity, but also to incorporate this lovely person who has become such an integral part of it.

I want us to be a team, but I want to maintain our own uniqueness, and I really want Dan & his photography to flourish, not just be “the other part of lizzie photo.”

As he transitioned out of insurance sales and developed his own “thing,” The Beer Truck, his blog, his photography, and obviously something he is very passionate about, the tag line “craft beer, craft photography, craft life” came about. I loved it. It summed up so much for us, and I realized I could use it to incorporate my insatiable love for crafting. I’ve really explored that “side” of me in the last year, and my glue gun regularly begs for mercy, and I go through spray paint like it’s water some days. And lace. And burlap. I love creating props myself, developing a theme & styling a shoot for my clients. Love it!

Because my mark/logo is a part of my brand, I didn’t want to lose it, but screaming hot pink isn’t exactly HIS color. I don’t need to drag you into all the details, but this was a process – making/creating two distinct logos that had something that tied them together, yet kept them unique. And fun. And crafty.

So together we crafted new logos, his ideas, my design time, and incorporated his tagline into both of our brands.

As we move forward, together, hopefully you will see the crafting of a life that seeks to be loving, welcoming, encouraging, celebrating and inviting to all.

With the new brand came new cards, and new websites for both of us. Mine is going to take a while to update all my old blog posts/pictures, so hold tight please while that is all re-imported. Dan’s is up and running, and we both have lots of lovely images for you to check out!

To keep updated on what we’re doing, stay tuned to the blog here, visit Dan’s website & blog The Beer Truck, or follow us both on Facebook or here.

Here’s a little peek at our new cards (you have to see the websites to check out the logos, some fun parts of our office (including magazines we’re both featured in!!), and what it looks like, for us, when two become one.

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